Toothpicks and Logos Design in Everyday Life by John Heskett 2002 Hardcover-image
Toothpicks and Logos Design in Everyday Life by John Heskett 2002 Hardcover-image

Toothpicks and Logos Design in Everyday Life by John Heskett 2002 Hardcover

$ 2.56

brand: Oxford University Press, Incorporated Synopsis: Design touches virtually every aspect of our lives, imbuing the most humdrum of objects with meaning. In Toothpicks and Logos, John Heskett illuminates a subject as vast and complex as human life itself, ranging from the earliest found implements in our history--the stick, the shell, the cupped hand--to modern advertising logos, software interfaces, and even the lowly toothpick. Here is a truly groundbreaking book, one that will transform the way we think about design, revealing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, to the car we drive to work in, to the medical equipment used to save lives. Design, Heskett writes, is one of the most basic expressions of what it is to be human--the reshaping of the environment to meet our needs and answer our desires, capturing both utility and aesthetics. Going beyond issues of style and taste, he describes how different cultures and individuals personalize objects--even simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. Heskett examines architecture, multimedia, computers, software, and even the role of government in influencing design trends and he offers fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanizing new technology. Learned, thoughtful, and filled with lively examples, Toothpicks and Logos offers an entirely new slant on design, bringing clarity and insight to a sprawling and staggeringly complicated subject., Design touches virtually every aspect of our lives, imbuing the most humdrum of objects with meaning. In Toothpicks and Logos , John Heskett illuminates a subject as vast and complex as human life itself, ranging from the earliest found implements in our history--the stick, the shell, the cupped hand--to modern advertising logos, software interfaces, and even the lowly toothpick. Here is a truly groundbreaking book, one that will transform the way we think about design, revealing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, to the car we drive to work in, to the medical equipment used to save lives. Design, Heskett writes, is one of the most basic expressions of what it is to be human--the reshaping of the environment to meet our needs and answer our desires, capturing both utility and aesthetics. Going beyond issues of style and taste, he describes how different cultures and individuals personalize objects--even simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. Heskett examines architecture, multimedia, computers, software, and even the role of government in influencing design trends and he offers fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanizing new technology. Learned, thoughtful, and filled with lively examples, Toothpicks and Logos offers an entirely new slant on design, bringing clarity and insight to a sprawling and staggeringly complicated subject. Number of Pages: 224 Pages Genre: Art, Technology & Engineering LC Classification Number: TS171.H49 2002 Language: English gtin13: 9780192803214 Dewey Decimal: 745.2 Publication Year: 2002 ISBN-13: 9780192803214 Item Width: 5.3 in Topic: Industrial Design / General, Drafting & Mechanical Drawing, History / General Illustrator: Yes Publisher: Oxford University Press, Incorporated LCCN: 2001-055716 Item Height: 1 in ISBN-10: 0192803212 Author: John Heskett Intended Audience: Trade Reviews: "In a notably lucid narrative rich in provocative examples, Heskett succinctly traces design's development from the earliest of technological breakthroughs to today's frenzied array of gadgets, graphics, and objects great and small, essential and frivolous. He goes beyond the classic duo of form and function to discuss utility and significance and to differentiate between the ephemeral and the enduring."--Booklist, "In a notably lucid narrative rich in provocative examples, Heskett succinctly traces design's development from the earliest of technological breakthroughs to today's frenzied array of gadgets, graphics, and objects great and small, essential and frivolous. He goes beyond the classic duo of form and function to discuss utility and significance and to differentiate between the ephemeral and the enduring."-- Booklist Item Length: 7.8 in Format: Hardcover Dewey Edition: 21 Book Title: Toothpicks and Logos : Design in Everyday Life Item Weight: 13.8 Oz

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  1. This book opened my eyes to the brilliant design hidden in ordinary objects! Heskett's insights are both accessible and profound, making everyday items fascinating. A must-read for anyone curious about the world around them.

    Евгений Литюшкин

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